LESS IS
MORE

After developing a range of different designs, we decided to take a step back and take a less is more approach.

We refined the design and made the edges more approachable.

Instead of having the ‘growth’ element standing alone we used a curved edged square to frame it, using negative space, to help it really stand out.

We then slightly altered the square in the final stages of refinement to have a slightly more pointed corner in the upper right, to give another sense of direction to the overall brandmark.

LET’S CHAT

hello@clementinehouse.com
Newcastle | United Kingdom

Clementine House Branding Agency

LET’S CHAT

hello@clementinehouse.com
Newcastle | United Kingdom

Clementine House Branding Agency