Our first objective was to bring the company's branding up to standard. We explored a range of directions before confirming the logo the client felt represented their core values best. Our research revealed their potential clients spent time browsing social media for interior inspiration. This was key to our approach.
The second phase of the project included rebranding the company's social media profile and also carefully designing a strategy which would both position the business as an expert in the interior design field, but also begin to build a community of potential interior enthusiasts who could eventually become paying clients.