Do You Have A Great Logo?

June 8, 2021

If you want to know whether your logo is good or not, you’ll see it is easier than it seems. All you have to do is answer three key questions.

Creating a successful logo for your brand is one of the most important parts of the process of building a brand. Why? Because It’s what makes a first impression on customers and it must be a positive one.

That can’t happen if your logo does not perform well. If that’s the case, your message will be lost, and people won’t get an immediate grasp of what your products or services are about.

Having an effective logo is no easy feat, which is why so many small business owners have trouble with it. Considering how much value a logo provides to your brand, this is something you need to pay attention to.

With this simple guide, you’ll be able to determine if your logo is good or not. If it’s not, you’ll be able totake action and make it the best it can be so your small business can have a better chance in the market.


Understanding the Purpose of Your Logo

The first thing you need to understand is the purpose of your logo. A logo is a visual design that helps people identify a brand, business, or organization. This is, why it needs to be unique.

The logo’s purpose is to make the brand recognizable. When people see your logo, they should know exactly where the product is coming from and what it is. This is why logos are such an important visual aspect of a brand.

Imagine if we suddenly stopped branding products and you went to the supermarket to pick up a few things only to find blank packaging on all products. There’s no design, no name, no logo, nothing; just a white background and black letters.

If that were the case, no one would be able to choose between one product or another. Consumers wouldn’t be confiden in their purchasesl. Logos exist for a reason; they exist to make brands more personable and to simplify the consumer’s decision-making process.


Approach Logo Design From the Right Perspective

It’s not uncommon for business owners to approach logo design from the wrong perspective and, the resulting logo is not as effective as it could be.

A common misconception is that a good logo is one that the brand owner likes. As long as they like it, the believe it to be perfect. However, this is not the best best way to
approach logo design.

There’s no denying that the owner’s opinion matters, but when it comes to logo design, what’s most important is the functionality of the logo and how it supports the brand.

Choosing a logo that you like over a logo that was carefully crafted and expertly designed to be effective while keeping the business goals in mind, is not the best way to make a decision about your logo.

Any decision that’s made for the sake of business needs to be based on achieving clear goals, not on people’s egos. If you approach logo design from this perspective, it won’t be difficult to find a logo that works and fits your vision at the same time.

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What Makes a Good Logo

To determine if a logo is good or not, you need to make sure it can perform three key tasks. If it does, you can be certain you have an effective logo that will do its job well and push your brand forward.


1. Your Logo Should Work in Black and White

You have a good logo if it works on a background of any color. If it  consists of too many colors in the design, it will be challenging to use in certain environments. For example, if you need to have the color blue in your logo and you also want to place it on a blue background, it suddenly becomes a hurdle.

Of course, anyone could argue there’s an easy solution for to the problem: simply change the background color. But if you do, you would be limiting your logo. It should work on all backgrounds and environments and be easy to recognize at the same time. If your logo can do this, you’ll have a great advantage.


2. Your Logo Should Work in Any Size

If your logo is scalable, it will perform well. Scalability means people should be able to recognize your logo in any situation, whether it’s on a billboard or on the cap of a bottle.

Scalability is key because it determines how versatile a logo is, so it’s a vital factor to think about. After all, You need to be able to use your logo everywhere.

Society is always changing and with the growth of technology, we’ve moved more from print to digital communication. This transition has forced brands to make their logos simpler so they can work in all these new environments, especially smartphones.

If you don’t have a scalable logo, it will be impossible for your brand to be recognizable on a mobile phone. This will create confusion for the consumer and will affect your business.


3. Your Logo Should Represent Your Brand’s Core Message

Designing a logo that can represent the core message of your brand is challenging. It’s a process to determine a brand’s core message. First, you have to create a
brand strategy and focus on your brand messaging.

Once you’ve found a core message that expresses your values, you have to simplify it, if you want it to be memorable without too much effort from the consumer.

To accomplish that, you not only have to make the message simple, you also have to deliver it in a simple way. Consider all the successful brands on the market, such as
Nike.

Their logo is as recognizable and effective as it gets, but they also have a slogan that
everyone is familiar with. That slogan represents the brand’s vision effortlessly and it’s
extremely easy to remember, making the brand recognizable globally.

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So, How Effective Is Your Logo?

As you can see, it’s not too difficult to determine if a logo is good or not. If your logo can perform the three tasks explained above, it’s a good one.

If your logo gets all 3 points, you can be certain it will have an impact. If it only gets 2 of the points, it means you have a solid logo. If your logo only gets 1 point,
you’re still okay, but you’ll likely want to think about improving.

However, if your logo can’t perform any of these tasks, it means you need help with logo design. Luckily, we’re here to provide all the guidance you need!

As I mentioned earlier, your logo is a visual graphic that will make your brand recognizable and personable. It works as the face of your business and it’s the very first thing people will come across when they find your products and services.

If you’re still unsure about the quality of your logo and you want to do something about it or maybe you don’t have a logo at all and are looking to get one one designed, don’t hesitate to contact us!

We understand the importance of logos and the role they play in a brand’s success. Our expertise allows us to provide high-quality services that will help you scale your brand.

We are here to provide the advice and guidance you need to create a memorable and successful logo. Finding the right elements to make a logo work is challenging, but not if you have the help you need… and that’s what we’re here to provide.

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