I've always had a major interest in branding. I used to drive to work when I was a Michelin chef and every day I used to look at billboards and ask myself questions. "Why is the text aligned like that? Why is that logo designed in this way?"
I've always had a natural curiosity about why brands work in certain ways. I love the science behind it, for example how certain colours portray different effects on the customer.
Hence why a lot of fast-food chains incorporate red into their logos, such as Mcdonalds, Pizza Hut, Papa Johns, KFC, and Wendy's. I think you get the point.
My first job in sales was in a branding agency and I took that job with zero pay, just the motivation to learn. I worked as an intern taking in as much knowledge as I could for many months before I was finally offered a paid placement.
Then, one day a woman came in who owned a cleaning service company. She was turned away instantly, simply because she couldn't afford the firm's extremely high prices.
I thought to myself, I can help this woman, I have the skills to solve the problem she's currently experiencing. And without hesitation, I contacted her and offered her my services.
Ever since I had my first client, I knew this is what I'm going to do for the rest of my life. I'm going to build brands and help them grow.
And here we are! Clementine House Branding Agency has opened their very first office in the North East of England.
I can't express how grateful I am, I appreciate every single client we've worked with over the past year or so. We couldn't have done it without you.