Clementine House worked with the brand from naming, brand development and also digital presence. First, we started by using our extensive name development process, we managed to create a the name Trufocal. The name suggests that the company is true and honest, whilst also putting the customer first by always being focused on them. This was married with the slogan 'Putting You At The Centre Of All We Do', another charming nod to the brands passion for customer satisfaction.
Carrying on in the same direction, we developed many designs for the brand's logo. However the design which made the most effective impression was one which visually communicated the company's mantra. We opted for a professional and trustworthy colour scheme to help position the business as credible from day one. This colour scheme was consistant through the business' printed materials and website.