Why Do You Need An Audio Branding Strategy?

June 8, 2021

Firstly, if you aren’t using audio branding, you’re missing out. 

A study by Leicester university found that Brands that use music and sounds which are aligned with a brands identity are 96% more likely to be remembered by the consumer, than the brands that use ‘unfit’ sounds, music or just having nothing at all.

A study by Prof. Charles Spence of Oxford University stated that a brand audio strategy with relevant video can enhance the EMOTIONAL IMPACT of visual communication by 1207%.

So it’s fair to say that audio branding can help any brand generate more sales and grow.

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So what actually do you need to do to develop an effective an audio strategy for your brand?

Coca Cola's audio brand strategy

To learn how to create an incredible brand audio strtaegy, let’s dive into the audio branding strategy of a household brand everyone on the planet knows. 

Coca Cola obviously have a dedicated team who can strategically come up with effective audio branding efforts, but you don’t need a team to develop an audio branding strategy which can improve brand recall and drive sales for your business. 

Let’s watch how one the best brands in the world create their brand audio strategy before I show you how you can easily make an audio brand strategy to grow your brand and get more customers. 

As you can see in this video, Coca Cola’s brand audio strategy is made up of two separate elements.

The first is the jingle created around the brands tagline at the time ‘TASTE THE FEELING’. And the second part of thier brand strategy is built around the sounds customer’s experience when enjoying a refreshing ice cold Coca Cola.

Now, if you’re thinking to yourself… oh Scott… I don’t have the time or the money to create a full-blown audio portfolio showcasing every single step of my customers experience..

Listen…Breathe… take a deep breath…. And relax. 

You don’t need to go into as much depth as Coca Cola to get the benefits audio branding and Sonic Ques can bring can bring. 

Remember, as long as the sounds and music you use is relevant to your brand and they are used consistently, you will automatically begin building up your customers ability to associate those particular sounds with your brand and what you do. 

This could literally be as simple as finding some unique music for your brand and using it consistently over the long term. And if you want to get completely unique and original music and sounds from professional musicians, look no further than HOOKSOUNDS.

Hooksounds has over 3000 purely original tracks and their music has been used by some of the world biggest companies such as Apple, Disney, Google, Amazon, Microsoft and Uber to name just a few. 

They have a range of different packages for businesses of all sizes, but with thier business subscription, this allows you to have professional musicians create completely custom sounds and music to your exact tastes and requirements. 

All you do is tell them a little about your business and give them a reference to the type of sound or music you need for your brand. Then their magic musical geniuses come together and create your truly unique piece of audio to use for your business. 

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So now you have your unique music being created from Hooksounds, you could start thinking about creating a little mini audio portfolio to help add some life to your brand’s adverting.

You can easily create a little collection of 2 or 3 sounds which are related to your brand. 

You could focus on what Coca Cola do and take you through the entire experience their product provides, or you can just keep it simple and choose a few relevant sounds which link to what your brand does. 

Let’s pretend you were a local hair salon or barbers and you wanted to create a little selection of sounds to use for your advertising. 

Think about the type of sounds you hear in that environment and which are related to the service they provide. 

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You could have the snipping of the squirting of water, the snipping of scissors, the blowdrying of hair and even the customer giving a wow sound at the end to show how please they are with their new hairstyle. 

You can likely find these sounds on the internet, but you could even record some sounds in a quiet room on your iPhone and use these audio files.

It could literally be that simple. 

So what’re you waiting for, get out there and start using audio branding to grow your brand.

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