Why do we love the brands we do?
As customers, we buy with emotion and justify the purchase afterwards with logic.
For example, it's why we're happy to pay far more for an item from a particular company we adore then from a competitor that may sell an almost identical product at a quarter of the price.
"Does your brand have a story to tell?"
Brand, in absolute essence, is a set of expectations, memories, stories, and feelings that accumulatively account for the consumer's decision to choose one product or service over another.
The brands we love are those that share the same values and beliefs as us. They empower us. They motivate us. They communicate a message that we can can relate to.
They don't shout about the features and benefits of their products, or how their products are made. They don't even focus on the product themselves. They focus on why they do what they do, and once we buy into the brand's values and beliefs, then we begin to fall in love with what they have to offer.
The big idea.
You're possibly wondering what Clementine House's big idea is? Well, we're happy to tell you...
We feel it's important that every single company positions itself to enable their target audience to connect with them on an emotional level. We pride ourselves in thinking outside the box and utilising our experience to help brands find out exactly who they are and communicating their message effectively.
Over the years, we have developed a specific process that has helped hundreds of business' discover who they are and what they stand for.
If you'd like to answer our specific brand development questions, please click below...