Brand Name & Tagline Development
Trademark Research & Screening
Brand Strategy, Story & Positioning
Logo, Identity & Brand Guideline Design
Linguistic Development
Website Development


The property firm approached Clementine House to help rebrand their business to help align the businesses strategic objectives. We discovered that the businesses had outgrown their existing communication strategy. The company's name, brand and overall message was directed towards residential business. To allow the company to begin penetrating the corporate market, they needed to position themselves in a way that ensured they were taken seriously. We began by developing a new name, which suggested both location, property and also a new way of doing things. This was the first step we needed to get right before tackling the brands identity.


We used 4 distinct primary colours to help label the four pillars of expertise Avenue offered clients. This helped their customers & clients to quickly identify each service and any related content or materials, helping to enhance their experience with the brand across all environments. For the brand's logo, we drafted a range of different styles and options before developing an idea based around positivity and enhanced real estate focused experience. We utilised simplicity to create a property shaped icon which an arrow pointing to the sky, symbolising the limitless steps Avenew will take to ensure client satisfaction. This visual expression and strategic colour system was then applied across the brand's advertising, website and digital presence.


Lin Du | Avenew Realty Group Principle

The Clementine House team really went above and beyond to help us get our rebrand perfect. Our existing branding was dated and didn't allow our brand to grow and breathe like we wanted it to. Thanks to Scott and his team, we managed to successfully communicate our new commercial offerings and the strategic guidance he gave us during the time we worked together was priceless to be honest. Highly recommend and will continue to work with the Clementine House team.

Want to get your brand right first time?

Book a complimentary 15 minute discovery call with our leading brand strategist to make sure you get your branding perfect.

Book Appointment
*All discovery calls last approx. 15 minutes
*Limited to one per person.
*If you do not show up, any further meetings
will be charged at $400 per hour.
View Next Project