The property firm approached Clementine House to help rebrand their business to help align the businesses strategic objectives. We discovered that the businesses had outgrown their existing communication strategy. The company's name, brand and overall message was directed towards residential business. To allow the company to begin penetrating the corporate market, they needed to position themselves in a way that ensured they were taken seriously. We began by developing a new name, which suggested both location, property and also a new way of doing things. This was the first step we needed to get right before tackling the brands identity.
We used 4 distinct primary colours to help label the four pillars of expertise Avenue offered clients. This helped their customers & clients to quickly identify each service and any related content or materials, helping to enhance their experience with the brand across all environments. For the brand's logo, we drafted a range of different styles and options before developing an idea based around positivity and enhanced real estate focused experience. We utilised simplicity to create a property shaped icon which an arrow pointing to the sky, symbolising the limitless steps Avenew will take to ensure client satisfaction. This visual expression and strategic colour system was then applied across the brand's advertising, website and digital presence.
The Clementine House team really went above and beyond to help us get our rebrand perfect. Our existing branding was dated and didn't allow our brand to grow and breathe like we wanted it to. Thanks to Scott and his team, we managed to successfully communicate our new commercial offerings and the strategic guidance he gave us during the time we worked together was priceless to be honest. Highly recommend and will continue to work with the Clementine House team.
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