FilmPro wanted to be seen as a leader in the creative industry, attracting bigger and more profitable clients.
Clementine House was asked by FilmPro to help them rebrand as their existing branding was overly complicated and unclear. We began by analysing what the company stood for wanted to refine the mark to truly communicate the innovative nature of the company. FilmPro had the vision to allow their clients to track the progress of relevant projects.
Knowing this, we kept this in mind throughout the brand design process. During an in-depth discovery session, we confirmed with the client the new logo must communicate two things, reliability and a client focused business model. We wanted to communicate this whilst maintaining simplicity and minimalism. We created a distinctive mark by manipulating the 'O' which the brand can now used to to make any material consistent to the FilmPro brand.