IdentityRM is changing how the world approaches Identity Management by associating identities and common identity services with relationships. This project was developed as part of our Brand Accelerator Launchpad Program™.
IdentityRM hired Clementine House branding agency to help the company develop a truly unique and distinctive brand name that was memorable and could be pronounced easily. After developing name ideas and directions we developed IdentityRM, focusing on the brand's core message and story of being a centralised portal that manages Identities in the context of Digital Business models.
We also helped the brand develop their brand identity. The brief was simple and direct. The company wanted a minimalist and eye catching brand mark which helped the customer instantly identity the brand's unique product range when seen. We designed a simple and original logo, focused around the brand's style and unique positioning in their market.