Playground Originals

Name Development, Brand Design & Strategy

Playground Originals designs highly-durable children's clothing, ready for play.

Playground Originals hired Clementine House branding agency to help the company develop a truly unique and distinctive brand name that was memorable and could be pronounced easily. After developing name ideas and directions we developed Playground Originals, focusing on the brand's core message and story of developing durable children's clothing that lasts even the toughest playtime.

We also helped the brand develop their brand identity. The brief was simple and direct. The company wanted a minimalist and eye catching brand mark which helped the customer instantly identity the brand's unique product range when seen. We designed a simple and original logo, focused around the brand's style and unique positioning in their market.

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