Truwells

Name Development, Brand Design & Strategy

Truwells is a fitness brand looking to help enrich peoples lives through the power of exercise.

Truwells hired Clementine House branding agency to help the company develop a truly unique and distinctive brand name that was memorable and could be pronounced easily. After developing name ideas and directions we developed Truwells, focusing on the brand's core message and story of being truly invested in the wellbeing of their customers.

We also helped the brand develop their brand identity. The brief was simple and direct. The company wanted a minimalist and eye catching brand mark which helped the customer instantly identity the brand's unique product range when seen. We designed a simple and original logo, focused around the brand's style and unique positioning in their market.

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