Why do we love the brands we do?
As customers, we buy with emotion and justify the purchase afterward with logic.
For example, it's why we're happy to pay far more for an item from a particular company we adore then from a competitor that may sell an almost identical product at a quarter of the price.
"Your brand has to stand for something"
Brand, in absolute essence, is a set of expectations, memories, stories, and feelings that, accumulatively, account for the consumer's decision to choose one product or service over another.
The brands we love are the brands that share the same values and beliefs as us. They empower us. They motivate us. They communicate a message that we can relate to.
They don't shout about the features and benefits of their products, or how the product was made. They don't even focus on the product themselves. They focus on why they do what they do, and once we buy into the brand's values and beliefs, then we begin to fall in love with what they have to offer.
The big idea.
You're possibly wondering what Clementine House's big idea is? Well, we're happy to tell you...
Our big idea, and mission, is to ensure any company can connect with their customers on an emotional level, with thorough research, a sprinkle of creativity and tons of experience in helping brands find out exactly who they are.
Over the years, we have developed a specific process that has helped hundreds of business' find what really makes them special. Once we find it, it's all about communicating their message to their target audience in the correct way and on a consistent basis.