THE RISE OF
EMOTIONAL BRANDING
“Every successful brand you know once started by focusing on connecting with a small demographic emotionally”

Businesses have never had a bigger advantage to create long-lasting relationships with their customers. Our world has never been better connected.

More brands are beginning to understand that customers don’t make purchase decisions based on logic. Our purchase decisions are first made in our limbic system and then justified by our rational in our neocortex.

    OUR PROCESS

Your logo is merely one element of many that must come together
effortlessly in order to create an effective brand identity.

Business Audit

The first step is to develop a complete understanding of your business and where you plan to take it.

We need to know where we are and where we are going so we can ensure we are prepared for the journey.

Market Research

Next, we begin to research the market you wish to compete within.

It’s important we know the sector well so your business can compete more effectively.

Strategy Development

Once we fully understand every aspect
your business and the marketplace, our focus turns to strategy.

The key to an effective strategy is making sure it is realistic and doable with the resources available currently.

Creating Connection

The following step consists of creating connection.

Your customers want to buy into a brand they can resonate with.

So this is where we develop your brand’s story.

Brainstorm & Design

Once we have a narrative, we can begin drafting ideas of how we can communicate your story visually.

Putting pencil to paper, we develop a range of designs that we feel will tell your story best.

Refine & Harmonise

Choosing the best 3 approaches, we then work directly with you to discuss each approach fully.

Once a direction has been confirmed, we refine the design and create all other brand elements in line with your chosen identity.

CONSISTENCY IS KEY
Your website is often where people create their very first impression of you…

Ensuring your website showcases your brand in it’s best light is essential if you are to win over new customers and build a strong sustainable brand.

First impressions matter, so make it count…

 

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WHAT IS EMOTIONAL BRANDING?

We don’t buy things based on logic, we buy based on how something makes us feel…

Studies have proven that many of our important purchase decisions are already motivated by emotion, and not our rational.

The best brands in the world all communicate directly with the customer’s emotional centre, the limbic system.

Brand’s that don’t adopt this strategy simply risk being left behind by their competition.

JUICY GOSSIP
The businesses we work with are really seeing the benifits of connecting with their customers on an emotional level.
FRUITS OF OUR LABOUR

We’ve been trusted to develop brands for some incredible companies. Click on any brandmark to discover how we developed our approach.

LET’S GET THE CREATIVE JUCIES FLOWING

We’d be happy to discuss working with you.
Simply let us know how we can help and someone from our team will be in touch shortly