We began with a deep dive into the brand’s mission and values, then explored a wide range of naming options aligned with their purpose. The name Bioadvocate emerged as the clear front-runner—representing the company’s dual commitment to biological sciences and advocacy for better care. Once the name was secured, we developed a visual identity that symbolised connection, intelligence, and care. The logo features an abstract, modern icon that blends healthcare and data elements, complemented by a professional yet approachable colour palette and typography. The design system was crafted to work seamlessly across digital platforms, pitch decks, and healthcare environments.