Brand Naming
We craft strategic brand names that spark recognition, build credibility, and create lasting emotional connections, empowering brands to stand out, resonate deeply, and grow with confidence.
Lets Talk
Strategic  Brand  Naming
We craft strategic brand names that spark recognition, build credibility, and create lasting emotional connections, empowering brands to stand out, resonate deeply, and grow with confidence.
Lets Talk
We craft strategic brand names that spark recognition, build credibility, and create lasting emotional connections, empowering brands to stand out, resonate deeply, and grow with confidence.
Lets Talk

Names we developed

We specialise in working with emergng brands, regardless of the size and lifecycle stage, from startups to established businesses striving to optimise their branding, marketing & sales conversion.
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Strategic brand naming benefits

Clarity and Focus

We help define your brand’s core idea, mission, and audience clearly, ensuring all names we suggest speaks directly to the right customer from day one.

Competitive Edge

A strategic name positions you ahead of competitors, making your brand easier to remember, trust, and recommend. Our research ensures you have that advantage.

Trademark and Legal Safety

We guide you with names that have a higher chance of passing trademark checks, to give you peace of mind your brand can be protected globally.

Emotional Connection

We craft names that spark emotion and loyalty, helping you build stronger, better relationships with your customers.

Long-Term Scalability

A great name supports future growth — whether expanding product lines, entering new markets, or attracting investors. It should grow with your brand.

Cohesive Communication

The right name anchors your entire communication system — from taglines to ad campaigns — ensuring every message feels connected.

Why Clementine House?

Book discovery call
Clementine House is a strategic brand naming agency, specialising in giving emerging brands a competitive advantage by crafting names that strengthen their brand, marketing, and communications from the start.
Years of naming expertise
14+
Brand names developed
970+
Trademark success
98.3%
Avg. rating on Google & Clutch
4.9

We trademark check worldwide

Discuss trademarking with us
USPTO TESS
UK IPO Search
EUIPO eSearch
Global Brand Database
European Union IPO
Capabilties
Processes
Industries
1 - 2 weeks
Strategic brand naming creation
Your brand’s name and verbal identity shape how it communicates. This service includes developing memorable names, defining tone of voice, and crafting messaging frameworks that resonate with your audience. We provide practical tools, such as detailed guidelines, brand vocabulary, and examples, to help your team maintain consistency across different touchpoints. While trademark registration is outside the scope of this service, we check name uniqueness using available online services. The names we create are designed to align with broader brand strategies and ensure clarity and impact.
1 week
Trademark risk assessment
Before you invest heavily in a name, we conduct preliminary trademark screenings using available databases. This helps identify potential legal risks early, reducing the chance of conflicts during registration. We summarise risks clearly, so you can make informed decisions. While we don’t replace formal legal advice, our process gives your brand a strong, low-risk foundation for global growth. We can also utilise trademarking partners to formally file the trademark application for you to optimise your chances of success.
1 - 2 weeks
Brand Positioning Strategy
Clear positioning defines how your brand is perceived and where it stands in the market. We craft positioning statements, audience definitions, and brand differentiators that sharpen your competitive advantage. This foundational work guides your marketing, product decisions, and communications, ensuring every move you make builds strategic value.
1 week
Tone of Voice Development
Design strategy helps align the vision of the client’s team and the agency, creating a shared understanding of the project’s goals and objectives. It involves studying the brand strategy, conducting in-depth interviews with key stakeholders, and organizing workshops to determine how best to translate strategic decisions into design solutions.As a result, we achieve a clear, synchronized vision of the design solution, ensuring it effectively supports the brand’s business goals.
1-2 weeks
Visual identity development
Once your brand name is defined, we have the talent to bring it to life visually through logo design and a cohesive visual brand identity system. This includes creating a distinctive logo, selecting brand colours, typography, and graphic elements, and providing clear guidelines. We translate your brand’s verbal identity into a powerful visual language that builds recognition and emotional connection across all touchpoints.
01
Discovery
We begin by understanding your business, goals, audience, and market landscape. Through our online strategic call, we uncover key insights needed to create a brand name that’s meaningful, memorable, and strategically aligned with your vision.
02
Research
We explore your industry, competitors, audience language, and cultural nuances. This research ensures we identify strategic opportunities, avoid naming pitfalls, and create names that stands out while feeling credible and authentic.
03
Brand Name Creation
Using the insights gathered, we generate a wide range of creative name options. Each name is evaluated for emotional resonance, strategic alignment, ease of pronunciation, and future scalability — ensuring a strong foundation for brand growth.
04
Discuss & Further Explanation
We present the top naming options, each complete with a story & context. Together, we refine directions, gather feedback, and explore further variations around the key names we feel have the most potential so have more brand names to discuss together.
05
Final Checks
Before choosing your brand name, we conduct trademark pre-screening and domain availability checks to assess risks and potential. We also test names linguistically and culturally with polling if needed, giving you confidence to move forward with a name built for your long-term success.
06
Ongoing Support
Once your name is selected, we can help you bring it to life across messaging, visual identity, and brand storytelling. We stay available for guidance through legal registration, early marketing rollouts, and brand launch communications.
Startups
Launch with a name that builds instant trust, captures early attention, and sets a strong foundation for future brand growth.
E-commerce
Develop product and brand names that improve discoverability, boost conversion rates, and drive repeat customer loyalty on crowded marketplaces like Amazon.
B2B
Craft names that resonate with decision-makers, build credibility faster, and position your business as the trusted solution in your sector.
SaaS
Create product and company names that simplify value communication, strengthen user adoption, and support future service expansion effortlessly.
Products
Create clear, memorable, and scalable product names that fit seamlessly within your brand architecture and overall strategic vision.
Tech Companies
Create names that communicate innovation, are easy to adopt globally, and differentiate you in fast-paced, competitive markets.
Capabilties
Processes
Industries
1 - 2 weeks
Strategic brand naming creation
Your brand’s name and verbal identity shape how it communicates. This service includes developing memorable names, defining tone of voice, and crafting messaging frameworks that resonate with your audience. We provide practical tools, such as detailed guidelines, brand vocabulary, and examples, to help your team maintain consistency across different touchpoints. While trademark registration is outside the scope of this service, we check name uniqueness using available online services. The names we create are designed to align with broader brand strategies and ensure clarity and impact.
1 week
Trademark risk assessment
Before you invest heavily in a name, we conduct preliminary trademark screenings using available databases. This helps identify potential legal risks early, reducing the chance of conflicts during registration. We summarise risks clearly, so you can make informed decisions. While we don’t replace formal legal advice, our process gives your brand a strong, low-risk foundation for global growth. We can also utilise trademarking partners to formally file the trademark application for you to optimise your chances of success.
1 - 2 weeks
Brand Positioning Strategy
Clear positioning defines how your brand is perceived and where it stands in the market. We craft positioning statements, audience definitions, and brand differentiators that sharpen your competitive advantage. This foundational work guides your marketing, product decisions, and communications, ensuring every move you make builds strategic value.
1 week
Tone of Voice Development
Design strategy helps align the vision of the client’s team and the agency, creating a shared understanding of the project’s goals and objectives. It involves studying the brand strategy, conducting in-depth interviews with key stakeholders, and organizing workshops to determine how best to translate strategic decisions into design solutions.As a result, we achieve a clear, synchronized vision of the design solution, ensuring it effectively supports the brand’s business goals.
1-2 weeks
Visual identity development
Once your brand name is defined, we have the talent to bring it to life visually through logo design and a cohesive visual brand identity system. This includes creating a distinctive logo, selecting brand colours, typography, and graphic elements, and providing clear guidelines. We translate your brand’s verbal identity into a powerful visual language that builds recognition and emotional connection across all touchpoints.
01
Discovery
We begin by understanding your business, goals, audience, and market landscape. Through our online strategic call, we uncover key insights needed to create a brand name that’s meaningful, memorable, and strategically aligned with your vision.
02
Research
We explore your industry, competitors, audience language, and cultural nuances. This research ensures we identify strategic opportunities, avoid naming pitfalls, and create names that stands out while feeling credible and authentic.
03
Brand Name Creation
Using the insights gathered, we generate a wide range of creative name options. Each name is evaluated for emotional resonance, strategic alignment, ease of pronunciation, and future scalability — ensuring a strong foundation for brand growth.
04
Discuss & Further Explanation
We present the top naming options, each complete with a story & context. Together, we refine directions, gather feedback, and explore further variations around the key names we feel have the most potential so have more brand names to discuss together.
05
Final Checks
Before choosing your brand name, we conduct trademark pre-screening and domain availability checks to assess risks and potential. We also test names linguistically and culturally with polling if needed, giving you confidence to move forward with a name built for your long-term success.
06
Ongoing Support
Once your name is selected, we can help you bring it to life across messaging, visual identity, and brand storytelling. We stay available for guidance through legal registration, early marketing rollouts, and brand launch communications.
Startups
Launch with a name that builds instant trust, captures early attention, and sets a strong foundation for future brand growth.
E-commerce
Develop product and brand names that improve discoverability, boost conversion rates, and drive repeat customer loyalty on crowded marketplaces like Amazon.
B2B
Craft names that resonate with decision-makers, build credibility faster, and position your business as the trusted solution in your sector.
SaaS
Create product and company names that simplify value communication, strengthen user adoption, and support future service expansion effortlessly.
Products
Create clear, memorable, and scalable product names that fit seamlessly within your brand architecture and overall strategic vision.
Tech Companies
Create names that communicate innovation, are easy to adopt globally, and differentiate you in fast-paced, competitive markets.

What our partners say

"An incredible experience from start to finish. You really took care of us and offered some super creative directions. The brand looks trustworthy from day one."
Watch Review
Marco Schulz
Nuclio™
"You referenced books, studies and you could tell you knew your shit. I loved how everything is so cohesive and flows."
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Rosemarie Matkovich
Intergral™
"You're a master of your craft. You can tell you put your passion into it. You're going to have a customer for life."
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Matt Toresco
Bioadvacate™
"I loved how you gave us more options that were not just what we wanted, but based on your expertise and knowledge. It helped steer us in the right direction."
Watch Review
Kristina Sym
Ollumia™
"You gave us what we wanted and needed. I honestly believe we wouldn't be where we are right now if we didn't start with you."
Watch Review
Bobby Lam
Flobottle™
"You referenced books, studies and you could tell you knew your s*!t. I loved how everything is so cohesive and flows so well throughout the brand."
Watch Review
Chandler Weeks
Olunna™
"I've worked with you guys twice now and each service is better than the last. You never fail to amaze me with your ideas and approach to branding."
Watch Review
Daniel Dulcey
Skymont™
"I really liked the video calls. It saved us 20 emails every time. The process is really good & I highly recommend. Great result overall."
Watch Review
Gurdeep Bhatti
Dynamalabs™
“You guys just bring a level of creativity which is unmatched. You guys are direct & professional in a way I’ve never seen with any other agency partners.”
Watch Review
Andrew Gilliland
BBQ-AID™
"You guys did an awesome job. I never expected this level of effort. It's easy to see why you guys are the best in the world at what you do."
Watch Review
René Petrausch
Sentify™

Naming case studies

More naming work
Mockup

Skymont

A leading and reliable supplier of aircraft parts, servicing, and support for airlines worldwide.
Mockup

Assenta

Software elevating customer payment security for supermarkets and large retailers.
Mockup

Flobottle

Innovative water bottle with a hidden compartment to simplify the flow of daily life.
Services
Insights
FAQ
Brand Identity Design
Designing visual systems that make your brand instantly recognisable and consistent at all times.
Brand Strategy
We define your brand’s voice, position, and purpose to help you grow with clarity and confidence.
Website Design
We design branded websites that build trust, convert visitors, and bring your brand to life online.
How to Use Neurology for Memorable Brand Naming
Learn how to make your brand name memorable and increase brand recall using neurology.
Read article
Why Is It Hard to Find an Amazing Brand Name?
Struggling to find the perfect brand name? Well here are the most common issues and how to overcome them.
Read article
What to Do When Naming a Company and Where to Start
Helpful tips on how to name a company, including brainstorming ideas, and knowing a great name when you see one.
Read article
How can you promise I'll get a brand name I love?
We've been helping founders find great brand names for over a decade. Over that time, we've got pretty good at what we do. Our secret is the fact we really see every project as a partnership. So your vision with our proven process & creativity is often all we need to find a name you truly love.
Book Discovery Call
What happens if you can't find a great brand name for me?
In the last decade and working with thousands of companies, this has happened a few times in the first round of names we send.

Finding the perfect brand name is tough.

Hence why we are always fully booked.

But just to be completely clear about what happens when we don't find the perfect name first time, here is a review from a client who didn't find the perfect brand name with us on the first round of names.

But he stuck to our process and we got him the result he was super happy with.
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Can I discuss my project with you before purchasing a package?
Yes, we actually suggest this. You can book your free 15-minute discovery session below This makes sure we’re a perfect fit for each other before we start the brand naming journey together.
Book Discovery Call
Can you guarantee a .com domain for $20 or less?
Yes.

We have creative ways of finding amazing brand names & matching domains to suit your specific requirements. We know money is tight when starting a business, so finding a great domain which is nice and cheap can really help you save your budget.
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How can I be sure my new name can be trademarked?
We partner with professional trademark specialists across the world to carry out trademark research for your business and specific trademark classes you want to protect your business within. Our team can conduct checks in the USA, UK, Europe, Asia & the Middle East.
Book Discovery Call
What are the next steps after I purchase?
We'll begin with our Strategic Brand Naming Session. After we fully understand our objectives and what you want to achieve, we'll get started developing your first round of brand names. We also recommend clients book a call with us before purchasing to make sure we are a great fit for each other.
Book Discovery Call