Brand Naming
We craft strategic brand names that spark recognition, build credibility, and create lasting emotional connections, empowering brands to stand out, resonate deeply, and grow with confidence.
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Brand  Strategy
Clementine House develops strategic brand foundations that define direction, align purpose, and position businesses to thrive—ensuring every decision, message, and visual cue works together to build clarity, trust, and long-term value.
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We craft strategic brand names that spark recognition, build credibility, and create lasting emotional connections, empowering brands to stand out, resonate deeply, and grow with confidence.
Lets Talk

All empowered by strategy

Clementine House specialises in building clear brand strategies, positioning frameworks, and long-term growth systems — for founders seeking focus, alignment, and a powerful foundation to scale with confidence.
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Strategic brand strategy benefits

Strategic Clarity

We help you define what your brand stands for, who it serves, and how it should be perceived—so every decision and message is aligned from the start.

Differentiation That Lasts

Our frameworks position your brand meaningfully in the market, making it easier to stand out and stay relevant as you grow.

Audience Alignment

We craft strategies that speak directly to the needs, desires, and language of your target audience—building deeper engagement and loyalty.

Growth-Ready Positioning

Your strategy evolves with your business—designed to support new products, new markets, and long-term brand equity.

Foundational Consistency

We align your messaging, visuals, and actions around a central idea—ensuring your brand always feels cohesive and intentional.

Decision-Making Confidence

Clear strategy gives you a filter for every future choice—so you can build your business with confidence and consistency.

Why Clementine House?

See strategy packages and pricing
Clementine House is a strategic brand consultancy that helps ambitious startups and evolving businesses gain clarity, direction, and differentiation. We craft brand strategies that align your purpose with audience needs—strengthening positioning, marketing, and decision-making from the very start.
Years of strategic expertise
14+
Brand strategies delivered
460+
Strategic workshops completed
230+
Avg. rating on Google & Clutch
4.9
Capabilties
Processes
Industries
1 - 2 weeks
Brand Strategy
Brand strategy is a service focused on defining a clear approach to building a brand that reflects its values, mission, and uniqueness. It involves analyzing the market, audience, and competitors to establish a strong and recognizable position. The process develops the brand’s positioning, key messages, and emotional connection with the audience. The result is a strategic framework guiding the brand’s growth and communications.
1 week
Trademark risk assessment
Brand audit helps evaluate the current state of your brand to identify strengths, weaknesses, and opportunities for growth. It provides objective insights into how your brand is perceived, its position in the market, and the effectiveness of your current branding and marketing efforts. The audit results in actionable recommendations to enhance your brand’s strategy, visibility, and overall impact.
1 - 2 weeks
Brand Positioning Strategy
Brand positioning establishes the unique space your brand occupies in the minds of your target audience, differentiating it from competitors. This service helps articulate what makes your brand relevant, credible, and compelling, ensuring alignment with your audience's needs and your business goals. The result is a clear and strategic positioning statement that serves as the foundation for all brand activities.
1 week
Competitive Analysis
Competitive analysis provides a detailed understanding of your market landscape by evaluating competitors' strengths, weaknesses, and strategies. This service identifies opportunities for differentiation and helps you position your brand more effectively. The result is a clear roadmap to stand out and gain a competitive advantage in your industry.
1-2 weeks
Brand Architecture
Brand architecture organizes and structures your brand portfolio to ensure clarity, consistency, and alignment with your business goals. It defines the relationships between your main brand, sub-brands, and products, creating a cohesive system that enhances brand recognition and simplifies customer decision-making. The result is a well-structured brand ecosystem that supports growth and strengthens market presence.
01
Discovery
We begin with a collaborative session to understand your business model, goals, challenges, and aspirations. This sets the foundation for everything ahead—ensuring the strategy we create is aligned with your vision and ambition.
02
Competitor Analysis
We map out your competitive landscape to understand positioning trends, strengths, weaknesses, and common messaging—helping us spot differentiation opportunities and potential threats.
03
Audience Deep Dive
We examine your ideal customers—their values, motivations, pain points, and buying behaviours—so your strategy resonates with the people who matter most.
04
Identify Gaps & Opportunities
We highlight whitespace in the market and unmet customer needs, uncovering strategic opportunities for your brand to own a unique and valuable space.
05
Final Internal Strengths Assessment
We assess what makes your business unique—your story, culture, capabilities, and assets—to ensure your strategy is both authentic and achievable.
06
Define Positioning & Strategic Edge
We craft a distinct brand positioning that captures your unique value, clarifies what you stand for, and communicates why you’re the best choice. This includes shaping your messaging pillars, brand voice, and key differentiators to give you a strategic edge in the market.
Startups
Launch with a name that builds instant trust, captures early attention, and sets a strong foundation for future brand growth.
E-commerce
Develop product and brand names that improve discoverability, boost conversion rates, and drive repeat customer loyalty on crowded marketplaces like Amazon.
B2B
Craft names that resonate with decision-makers, build credibility faster, and position your business as the trusted solution in your sector.
SaaS
Create product and company names that simplify value communication, strengthen user adoption, and support future service expansion effortlessly.
Products
Create clear, memorable, and scalable product names that fit seamlessly within your brand architecture and overall strategic vision.
Tech Companies
Create names that communicate innovation, are easy to adopt globally, and differentiate you in fast-paced, competitive markets.
Capabilties
Processes
Industries
1 - 2 weeks
Strategic brand naming creation
Your brand’s name and verbal identity shape how it communicates. This service includes developing memorable names, defining tone of voice, and crafting messaging frameworks that resonate with your audience. We provide practical tools, such as detailed guidelines, brand vocabulary, and examples, to help your team maintain consistency across different touchpoints. While trademark registration is outside the scope of this service, we check name uniqueness using available online services. The names we create are designed to align with broader brand strategies and ensure clarity and impact.
1 week
Trademark risk assessment
Before you invest heavily in a name, we conduct preliminary trademark screenings using available databases. This helps identify potential legal risks early, reducing the chance of conflicts during registration. We summarise risks clearly, so you can make informed decisions. While we don’t replace formal legal advice, our process gives your brand a strong, low-risk foundation for global growth. We can also utilise trademarking partners to formally file the trademark application for you to optimise your chances of success.
1 - 2 weeks
Brand Positioning Strategy
Clear positioning defines how your brand is perceived and where it stands in the market. We craft positioning statements, audience definitions, and brand differentiators that sharpen your competitive advantage. This foundational work guides your marketing, product decisions, and communications, ensuring every move you make builds strategic value.
1 week
Tone of Voice Development
Design strategy helps align the vision of the client’s team and the agency, creating a shared understanding of the project’s goals and objectives. It involves studying the brand strategy, conducting in-depth interviews with key stakeholders, and organizing workshops to determine how best to translate strategic decisions into design solutions.As a result, we achieve a clear, synchronized vision of the design solution, ensuring it effectively supports the brand’s business goals.
1-2 weeks
Visual identity development
Once your brand name is defined, we have the talent to bring it to life visually through logo design and a cohesive visual brand identity system. This includes creating a distinctive logo, selecting brand colours, typography, and graphic elements, and providing clear guidelines. We translate your brand’s verbal identity into a powerful visual language that builds recognition and emotional connection across all touchpoints.
01
Discovery
We begin by understanding your business, goals, audience, and market landscape. Through our online strategic call, we uncover key insights needed to create a brand name that’s meaningful, memorable, and strategically aligned with your vision.
02
Research
We explore your industry, competitors, audience language, and cultural nuances. This research ensures we identify strategic opportunities, avoid naming pitfalls, and create names that stands out while feeling credible and authentic.
03
Brand Name Creation
Using the insights gathered, we generate a wide range of creative name options. Each name is evaluated for emotional resonance, strategic alignment, ease of pronunciation, and future scalability — ensuring a strong foundation for brand growth.
04
Discuss & Further Explanation
We present the top naming options, each complete with a story & context. Together, we refine directions, gather feedback, and explore further variations around the key names we feel have the most potential so have more brand names to discuss together.
05
Final Checks
Before choosing your brand name, we conduct trademark pre-screening and domain availability checks to assess risks and potential. We also test names linguistically and culturally with polling if needed, giving you confidence to move forward with a name built for your long-term success.
06
Ongoing Support
Once your name is selected, we can help you bring it to life across messaging, visual identity, and brand storytelling. We stay available for guidance through legal registration, early marketing rollouts, and brand launch communications.
Startups
Launch with a name that builds instant trust, captures early attention, and sets a strong foundation for future brand growth.
E-commerce
Develop product and brand names that improve discoverability, boost conversion rates, and drive repeat customer loyalty on crowded marketplaces like Amazon.
B2B
Craft names that resonate with decision-makers, build credibility faster, and position your business as the trusted solution in your sector.
SaaS
Create product and company names that simplify value communication, strengthen user adoption, and support future service expansion effortlessly.
Products
Create clear, memorable, and scalable product names that fit seamlessly within your brand architecture and overall strategic vision.
Tech Companies
Create names that communicate innovation, are easy to adopt globally, and differentiate you in fast-paced, competitive markets.

What our partners say

"An incredible experience from start to finish. You really took care of us and offered some super creative directions. The brand looks trustworthy from day one."
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Marco Schulz
Nuclio™
"You referenced books, studies and you could tell you knew your shit. I loved how everything is so cohesive and flows."
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Rosemarie Matkovich
Intergral™
"You're a master of your craft. You can tell you put your passion into it. You're going to have a customer for life."
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Matt Toresco
Bioadvacate™
"I loved how you gave us more options that were not just what we wanted, but based on your expertise and knowledge. It helped steer us in the right direction."
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Kristina Sym
Ollumia™
"You gave us what we wanted and needed. I honestly believe we wouldn't be where we are right now if we didn't start with you."
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Bobby Lam
Flobottle™
"You referenced books, studies and you could tell you knew your s*!t. I loved how everything is so cohesive and flows so well throughout the brand."
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Chandler Weeks
Olunna™
"I've worked with you guys twice now and each service is better than the last. You never fail to amaze me with your ideas and approach to branding."
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Daniel Dulcey
Skymont™
"I really liked the video calls. It saved us 20 emails every time. The process is really good & I highly recommend. Great result overall."
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Gurdeep Bhatti
Dynamalabs™
“You guys just bring a level of creativity which is unmatched. You guys are direct & professional in a way I’ve never seen with any other agency partners.”
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Andrew Gilliland
BBQ-AID™
"You guys did an awesome job. I never expected this level of effort. It's easy to see why you guys are the best in the world at what you do."
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René Petrausch
Sentify™

Brand strategy case studies

More projects
Mockup

Skymont

A leading and reliable supplier of aircraft parts, servicing, and support for airlines worldwide.
Mockup

Assenta

Software elevating customer payment security for supermarkets and large retailers.
Mockup

Flobottle

Innovative water bottle with a hidden compartment to simplify the flow of daily life.
Services
Insights
FAQ
Brand Identity Design
Designing visual systems that make your brand instantly recognisable and consistent at all times.
Brand Name Creation
Strategic brand names that spark recognition, build credibility, and create lasting emotional connection.
Website Design
We design branded websites that build trust, convert visitors, and bring your brand to life online.
How Gymshark built a billion dollar brand
Discover the key brand building and strategic decisions Gymshark made to grow a billion dollar company.
Read article
When & why should a business rebrand: Dunkin' case study
Learn why Dunkin' Doughnuts rebranded as a strategic decision to expand their brand's product portfolio.
Read article
What to Do When Naming a Company and Where to Start
Helpful tips on how to name a company, including brainstorming ideas, and knowing a great name when you see one.
Read article
What is brand strategy, and why is it important?
Brand strategy is a clear plan that defines how your business presents itself to the market to achieve specific goals. It includes your purpose, values, audience, and what sets you apart. A strong strategy helps you stand out from competitors, increase brand awareness, and build long-term customer loyalty.
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How can a brand strategy benefit my business?
A well-crafted brand strategy can:
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Increase brand recognition: Consistent branding makes your business more memorable.
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Build trust and credibility: A strong identity signals professionalism and authenticity.

Strengthen customer loyalty: Aligning your values with your audience’s builds deeper emotional connection.

Support long-term growth: Strategy guides decision-making, product development, and market expansion.
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What happens during a Strategic Brand Development Session?
We explore two key areas: your current brand and your vision for the future. Together, we’ll uncover what makes your brand unique, who you're targeting, and who your competitors are. This gives you clarity and helps define the best strategy to position your brand for success.
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How long does it take to see results from a brand strategy?
Timelines vary based on your industry, audience, competition, and how well the strategy is implemented. Some improvements, like brand awareness, may happen quickly. Others, such as customer loyalty and growth, take longer. We set realistic expectations and measure progress over time.
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How much experience do you have with brand development?
Our team has over 30 years of combined experience in brand naming, strategy, and trademarking. We’ve helped shape brands of all sizes for more than a decade. Agency Director Scott Lancaster previously worked at a leading brand agency before founding Clementine House in 2014.
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Can I talk to you before choosing a package?
Absolutely. We recommend a free 15-minute Discovery Call to ensure we’re a good fit before any commitment is made. It’s a great time to ask questions and explore how we can help.
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