Brand Name Creation

Brand Identity Design

Marketing Strategy


Skywells was a company focusing on selling solar related products to households in Arizona, USA. The business wanted to create a brand name and identity that could become the trusted brand in the space for people wanting to harness the sun to power their homes. Nik has already tried to brand the business before, but was unsuccessful. So he reached out for Clementine House to start from scratch to do things right.


Clementine House was approached by the energy company to help communicate their message focused around their efforts in making a more sustainable future. During our discovery session, we discussed a range of approaches, however during the brainstorming stage we instantly knew which naming strategy and brandmark direction shone brightest. We focused our energy on developing a unique and distinctive communication strategy based around an infinity symbol, representing the sustainable nature of solar power.


The message is simple but clear and easy to understand. Most importantly, it allowed the company to expand their product and service range later on. The logo lends itself beautifully to any application and allows the brand to brand any marketing or branded effort they wish with great ease. Skywells is currently turning over 5 million dollars a year and is growing at a healthy rate. But most importantly, they are helping thousands of households save on their energy bills every year by switching to smarter solar solutions.


I've worked with a handful of marketing & brand design agencies over the years. Scott & his team are unmatched. The results & designs speak for themselves. And the money I spent with them has repaid itself 50x in the first year alone.

Nik | Skywells Founder & CEO
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