Somerset Holdings

Brand Design

Somerset host a range of brands utilising innovative technology to create customer centric experiences.

The new unconventional colour palette helps position Somerset as a business that likes to think differently.

Learn more about this project

Somerset Holdings board of directors are world-renowned experts in their respective fields. All technologies and services developed by Somerset are truly cutting edge. Somerset Holdings reached out to Clementine House to help in developing their new brand identity to help position them effectively within the market. After an in-depth discussion with Somerset’s team, we understood the core message the company wanted to communicate. Our team refined the brand’s character to three simple words to help direct our identity development process. Innovation. Technology. Customer Focused.

Clementine House began drafting a range of potential brand marks, each showcasing the core three messages uniquely. After an extensive selection process, the team confirmed a concept focused around the brand’s customer-centric business model. However, the colour palette chosen allowed the new identity to both community innovation sub-consciously whilst also helping the brand stand out in a crowded industry. The new design showcases each of the core values Somerset Holdings embraces.

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