We explored many names and brand identity directions, and after a range of trademark screenings, Wellbudds was the strongest name which helped us capture that wholesome crafted feel and stand out whilst also 'fitting in' to a very competitive industry & market. The brand managed to secure the .com domain, wellbudds.com. We then began development of the brand's website, digital presence and communication strategy. An objective focused website & brand story to help the business grow and scale from a B2B standpoint, whilst also effortlessly being able to transition to their B2C offering within the next 48 months.