3 mins read

How to Choose Your Company Name and Logo

Published on
November 18, 2020
Scott Adam Lancaster
Brand Development Expert
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How should you choose a brand name and logo for your start up?

Choosing the right name and logo for your company is crucial to the success of your business. It is the first thing customers notice about your brand and can leave a lasting impression. Therefore, it is important to give careful consideration to your company name and logo. This article will discuss the steps you need to take to choose your company name and logo.

Step 1: Define Your Brand

Before choosing your company name and logo, you need to define your brand. Think about what your company stands for, what it does, and its target audience. Your brand should reflect the values and personality of your company.

Step 2: Brainstorm Names

Once you have defined your brand, it's time to start brainstorming names. Get creative and think outside the box. Make a list of words and phrases that relate to your company and its values. Try combining words and phrases to come up with unique and memorable names.

Step 3: Research Your Options

Once you have a list of potential names, it's important to research your options. You don't want to choose a name already used by another company or with negative connotations. Do a thorough search online and check with the United States Patent and Trademark Office to ensure the name is available.

Step 4: Get Feedback

Once you have narrowed down your list of potential names, get feedback from others. Ask your friends, family, and colleagues for their opinions on the names you are considering. You can also hire a brand naming agency or consultant to help you choose the right name for your business.

Step 5: Design Your Logo

Once you have chosen your company name, it's time to design your logo. Your logo should be visually appealing, memorable, and reflect your brand's personality. You can hire a branding and naming agency to design your logo, or you can do it yourself if you have design skills.

Step 6: Test Your Logo

Once you have designed your logo, test it to make sure it looks good in different formats and sizes. Test it on different backgrounds and in black and white to ensure that it is versatile and recognizable.


Choosing the right name and logo for your company is a critical step in building your brand. Take the time to define your brand, brainstorm names, research your options, get feedback, design your logo, and test it to make sure it works in all formats. By following these steps, you can create a name and logo that will help your company stand out in a crowded market and leave a lasting impression on your customers.

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