Integral Recruitment

Problem

From our first conversation with Integral Recruitment, it was clear they had strong principles—but lacked a brand presence that would help them stand out in the UAE’s demanding business environment. They needed a brand identity that would reflect trust, expertise, and professionalism to attract senior-level clients. The project began with a full audit of their positioning, followed by strategic planning, naming, and identity development. A key challenge was crafting a brand that could signal credibility to CFOs and finance leaders while feeling modern and approachable. The financial recruitment space is filled with firms using similar language and visuals, so creating something ownable and trademark-safe required careful, collaborative development and exploration.

Solution

We led a comprehensive naming and brand strategy process, rooted in competitor analysis, linguistic testing, and trademark screening. The name Integral Recruitment was chosen for its clarity and strength—highlighting the company’s role as a core part of their clients’ success. With the name secured, we developed a sleek visual identity and refined messaging system that emphasised reliability, human connection, and precision. A modern, minimal logo, paired with a neutral, confident colour palette, helped bring this to life. We then translated the strategy into a high-converting website, complete with tailored copy and user flows designed to attract both clients and top talent. The brand now had the tools to communicate clearly and compete effectively in a high-trust industry.

Testimonial

"With you it was seamless and easy. Effortless and very quick. This was why we wanted to work with you again."

Rosemarie Matkovich
Watch Review

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Integral Recruitment

About

Integral Recruitment is a UAE-based consultancy specialising in connecting top-tier financial professionals with leading businesses. With core values rooted in transparency, genuine connection, and long-term partnerships, they set out to build more than just a recruitment agency. They needed a professional, polished brand identity that would reflect their serious approach and help them compete at the highest level in a fast-paced, competitive market.
Web Conversions
+317%
LinkedIn Followers
12k
Services
Brand Identity Design
Location
United Arab Emirates
Web Conversions
+317%
LinkedIn Followers
12k
Services
Brand Identity Design
Location
United Arab Emirates

Intro

Integral Recruitment, a specialist recruitment firm based in the UAE, set out to elevate its presence in a saturated market. Known for connecting top financial talent with leading businesses, the team wanted to build a brand that reflected their values of transparency, trust, and long-term partnership. Their existing website wasn’t converting traffic effectively, and their brand lacked the polish needed to compete at a higher level. They were ready for a full brand refresh to drive stronger engagement and growth.
MacBook mockup

Challenge

From our first conversation with Integral Recruitment, it was clear they had strong principles—but lacked a brand presence that would help them stand out in the UAE’s demanding business environment. They needed a brand identity that would reflect trust, expertise, and professionalism to attract senior-level clients. The project began with a full audit of their positioning, followed by strategic planning, naming, and identity development. A key challenge was crafting a brand that could signal credibility to CFOs and finance leaders while feeling modern and approachable. The financial recruitment space is filled with firms using similar language and visuals, so creating something ownable and trademark-safe required careful, collaborative development and exploration.
MacBook mockup

Solution

We led a comprehensive naming and brand strategy process, rooted in competitor analysis, linguistic testing, and trademark screening. The name Integral Recruitment was chosen for its clarity and strength—highlighting the company’s role as a core part of their clients’ success. With the name secured, we developed a sleek visual identity and refined messaging system that emphasised reliability, human connection, and precision. A modern, minimal logo, paired with a neutral, confident colour palette, helped bring this to life. We then translated the strategy into a high-converting website, complete with tailored copy and user flows designed to attract both clients and top talent. The brand now had the tools to communicate clearly and compete effectively in a high-trust industry.
MacBook mockup

Outcome

The launch of Integral Recruitment’s new identity gave the brand a credible, confident presence that quickly stood out in the UAE’s financial recruitment sector. The new name, paired with a clean visual system and website, allowed the business to present itself professionally to both clients and candidates. With a clear brand story, ownable positioning, and modern execution, Integral Recruitment is now winning contracts with respected firms and building the long-term partnerships that sit at the heart of their business model.
MacBook mockup
MacBook mockup

Client testimonial

"With you it was seamless and easy. Effortless and very quick. This was why we wanted to work with you again."
Watch Review
Rosemarie Matkovich
Co-Founder
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