Nuclio

Problem

From our first meeting with the Nuclio team, it was clear they had the technical depth and vision—but lacked a brand that communicated it effectively. They had previously attempted to develop their identity in-house but hit legal roadblocks due to unavailable trademarks. The challenge was to find a distinctive, memorable name that aligned with their mission and could be protected internationally. At the same time, their visual identity needed to reflect the clarity and intelligence of their work while standing out in a space full of generic tech consultancies.

Solution

We began with a strategic naming process, exploring dozens of directions and testing each for linguistic viability and trademark availability. The final name, Nuclio, was inspired by the word “nucleus”—a metaphor for getting to the heart of the problem and initiating meaningful change. With the name secured, we built a brand identity that balanced modernity and intelligence, using clean typography, a minimal colour palette, and a flexible visual system. The identity was designed to communicate clarity, focus, and momentum—mirroring Nuclio’s ability to drive internal transformation for its clients.

Testimonial

“You and your team managed the project in an organized manner, ensuring they addressed all issues and provided updates at all times. The team impressed the client with their professionalism, attention to detail, and price-performance ratio.”

Marco Schulz
Watch Review

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Nuclio

About

Nuclio offers consulting services that blend deep technical expertise with a systems-based approach to operational challenges. With a focus on internal efficiency and long-term improvement, the company partners with organisations to diagnose problems at their core and implement technology-driven solutions. Having outgrown their self-developed brand—and unable to secure trademarks—they needed a new name and identity that would resonate with forward-thinking clients across Germany and beyond.
Client Acquisition Increase
+470%
Client Sign Up Rate
83%
Trademarked
Worldwide
Location
Germany
Client Acquisition Increase
+470%
Client Sign Up Rate
83%
Trademarked
Worldwide
Location
Germany

Intro

Nuclio, a technology-driven consulting firm based in Germany, set out to rebrand after facing trademark challenges with their previous name. Specialising in helping businesses solve internal inefficiencies using computer science and systems thinking, they needed a brand identity that reflected their core purpose—getting to the root of complex problems and creating lasting impact. The goal was clear: build a powerful, ownable brand from scratch that positioned Nuclio as a modern, trusted partner in business transformation.
MacBook mockup

Challenge

From our first meeting with the Nuclio team, it was clear they had the technical depth and vision—but lacked a brand that communicated it effectively. They had previously attempted to develop their identity in-house but hit legal roadblocks due to unavailable trademarks. The challenge was to find a distinctive, memorable name that aligned with their mission and could be protected internationally. At the same time, their visual identity needed to reflect the clarity and intelligence of their work while standing out in a space full of generic tech consultancies.
MacBook mockup

Solution

We began with a strategic naming process, exploring dozens of directions and testing each for linguistic viability and trademark availability. The final name, Nuclio, was inspired by the word “nucleus”—a metaphor for getting to the heart of the problem and initiating meaningful change. With the name secured, we built a brand identity that balanced modernity and intelligence, using clean typography, a minimal colour palette, and a flexible visual system. The identity was designed to communicate clarity, focus, and momentum—mirroring Nuclio’s ability to drive internal transformation for its clients.
MacBook mockup

Outcome

Nuclio launched with a clear, future-ready brand that instantly felt more aligned with their purpose and positioning. The new name gave them an ownable, legally secure foundation, while the identity helped differentiate them in a crowded consulting market. With a focused message and a visual system built around clarity and impact, Nuclio now presents itself with confidence—attracting the right clients and signalling their deep commitment to solving real business problems.
MacBook mockup
MacBook mockup

Client testimonial

“You and your team managed the project in an organized manner, ensuring they addressed all issues and provided updates at all times. The team impressed the client with their professionalism, attention to detail, and price-performance ratio.”
Watch Review
Marco Schulz
Co-Founder
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