Brand Strategy
4 mins read

How to Successfully Rebrand Your Company: A Comprehensive Guide

Published on
May 12, 2021
Scott Adam Lancaster
Brand Development Expert
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Where to start when rebranding your company

Rebranding is the process of creating a new image and identity for a company in order to better reflect its values, mission, and vision. Companies may choose to rebrand for a variety of reasons, such as changes in ownership, changes in the target market, or changes in the competitive landscape. Whatever the reason, rebranding can be a challenging process, but if done correctly, it can lead to increased awareness, improved reputation, and increased revenue. In this article, we will discuss how a company can successfully rebrand by looking at what to look for and how to approach it for success.

Assessing the Need for Rebranding

The first step in rebranding is to assess the need for it. There are several reasons why a company may need to rebrand, such as a decline in sales, a change in the market, or a merger or acquisition. To determine whether or not rebranding is necessary, a company should conduct a comprehensive brand audit, which includes analyzing the company's current brand, identifying strengths and weaknesses, and assessing the competition. This will help the company identify areas that need improvement and determine whether or not a rebranding effort is the best course of action.

Developing a Rebranding Strategy

Once the decision to rebrand has been made, the next step is to develop a rebranding strategy. This involves creating a plan that outlines the goals, objectives, and steps needed to successfully rebrand the company. The rebranding strategy should include a timeline, budget, and metrics for measuring the success of the rebranding effort. It should also address key questions, such as what the new brand identity will be, how it will be communicated to customers and stakeholders, and how the company will measure the success of the rebranding effort.

Creating a New Brand Identity

One of the most important steps in rebranding is creating a new brand identity. This includes developing a new logo, color scheme, and visual identity that better reflects the company's values and mission. The new brand identity should be distinctive, memorable, and relevant to the company's target audience. It should also be consistent across all marketing materials, including the company website, social media, and advertising campaigns.

Communicating the Rebranding Effort

Once the new brand identity has been developed, it is important to communicate the rebranding effort to customers and stakeholders. This includes updating all marketing materials to reflect the new brand identity and creating a communication plan to inform customers and stakeholders about the rebranding effort. This can be done through press releases, social media, email marketing, and other channels.

Measuring the Success of the Rebranding Effort

Finally, it is important to measure the success of the rebranding effort. This can be done by tracking key metrics, such as increased sales, improved brand awareness, and customer satisfaction. It is also important to gather feedback from customers and stakeholders to determine whether or not the rebranding effort was successful and identify areas for improvement.


Rebranding can be a challenging process, but if done correctly, it can lead to increased awareness, improved reputation, and increased revenue. To successfully rebrand a company, it is important to assess the need for rebranding, develop a rebranding strategy, create a new brand identity, communicate the rebranding effort, and measure the success of the rebranding effort. By following these steps, a company can successfully rebrand and position itself for future success.

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