After developing name ideas and directions we developed Assenta, focusing on the brand's core message and story of ascending their client's payment security which enables them to provide a safer experience for their customers. The company wanted a minimalist and eye catching brand mark which helped instantly communicate the brands goal of elevating and improving clients payment safety for their customers. We designed a dynamic word mark, focused around this unique positioning Assenta wanted to capture in their market. The brand also hired us to help them develop a strong digital presence, to allow them to be seen as an established and trustworthy business by target clients and supermarkets across the United States.