Problem
Clementine House has been working alongside BBQ-AID since the beginning of 2020, firstly helping them revisit their brand identity and overall visual expression. Their existing logo was out-dated and was difficult the balance when applying to a range of environments. By taking the time to discover what truly makes BBQ-AID unique from their competition, we settled on an approach which echos a confidence in simplicity. The new brand mark was designed with balance and application in mind, utilising a distinctive grilling pattern to help the mark stand out.