Identity Rebrand, Strategy & Website Design

BBQ-AID is a quality focused brand delivering high-performing grilling tools to the US market. This project was developed as part of our Brand Accelerator Launchpad Programâ„¢.


BBQ-AID was in need of a full rebrand and brand strategy. Their 18 month objectives were focused around brand recognition, building trust with their target audience, increasing AOV, CLV & repositioning the brand as a provider of quality BBQ tools that last the test of time.


We rebuilt the BBQ-AID brand from the ground up, starting with a full brand strategy overhaul to help us find direction and clarity. Visual brand expression followed, as we redesigned the business' brandmark, stationary, social media and finally website. The brand's existing presence lacked consistency and refinement.


We successfully completed the strategic plan and rebrand, resulting in the brand instantly recognising an improved conversation rate & AOV on their website. The rebrand also helped the company win recognition in well respected media outlets such as Forbes and Business Insider. The brand is also now stocked in major stores which as Walmart and The Home Depot.

BBQ-AID required a rebrand and complete strategy overhaul as they prepare to meet ambitious objectives set out leading up to 2023.

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Clementine House has been working alongside BBQ-AID since the beginning of 2020, firstly helping them revisit their brand identity and overall visual expression. Their existing logo was out-dated and was difficult the balance when applying to a range of environments. By taking the time to discover what truly makes BBQ-AID unique from their competition, we settled on an approach which echos a confidence in simplicity. The new brand mark was designed with balance and application in mind, utilising a distinctive grilling pattern to help the mark stand out.

Once we completed the brand identity development for the brand, we were then asked to continue working with BBQ-AID as part of their internal operations to assist them in reaching a range of business objectives, one of which being to increase their Shopify sales conversion and customer average order value (AOV). This required the brand to refine their communication strategy, website design and overall approach to advertising. We continue to be supportive in BBQ-AID's efforts leading up to 2023 and couldn't be prouder to be part of such a captivating journey.

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