Flobottle

Problem

From our first conversation with Flobottle, it was clear they had a strong vision—but needed a partner to help bring it to life. They faced two major challenges: securing a name and identity that were legally protectable, and creating a polished, modern digital experience. With the hydration category being heavily trademarked, finding a name that felt right, looked good, and could be owned proved difficult. At the same time, the brand lacked a web presence that matched their ambition—one that would convert visitors and reflect their aesthetic values.

Solution

We began with strategic naming sprints and trademark screening, aiming to find a unique and legally available name that aligned with the brand’s purpose. The final choice, Flobottle, was inspired by the seamless flow of hydration and movement—while remaining distinct and ownable. With the .com domain available, the name became the foundation for a brand that merged elegance and performance. We then designed a minimalist, high-impact logo and identity system to reflect the product’s clean aesthetic. This visual language carried into a modern, high-converting website designed for digital campaigns, storytelling, and future growth. The final result was a brand built to compete—and win—in the premium wellness market.

Testimonial

"I really don't think we'd be where we are at right now with our brand if we didn't start with you. You guys really care. Every part of the process is well thought through and I always felt in control whilst having the guidance I needed to get the result we had in mind. You put on paper what we could get out of our minds."

Bobby Lam
Watch Review
Book your Complimentary Discovery Call

Having trouble branding your business?

Book a 15 minute discovery call with a branding expert to ask questions and find the perfect solution for your branding needs.
Book Brand Discovery Call
Lancaster & Co Limited © 2025   |   All Rights Reserved

Flobottle

About

Flobottle is creating a lifestyle brand centred around hydration, combining functionality with minimalist style. Their mission is to design water bottles that fit effortlessly into daily routines—whether at the gym, office, or on the go. With a vision rooted in performance and design, they needed a brand identity and digital presence that would reflect their aesthetic, connect with design-conscious consumers, and support their ambitions for growth in a competitive market.
Domain Cost
$150M
Domain Cost
$200
Trademark
Worldwide
Domain
flobottle.com
Domain Cost
$150M
Domain Cost
$200
Trademark
Worldwide
Domain
flobottle.com

Intro

Flobottle, a lifestyle hydration brand, came to us with a bold vision: to create water bottles that blend function with refined design. The team needed a brand that would resonate with health-conscious, style-savvy consumers while standing out in an oversaturated wellness market. With trademark barriers and no clear digital identity, the brand required a full naming, identity, and website build to launch with confidence.
MacBook mockup

Challenge

From our first conversation with Flobottle, it was clear they had a strong vision—but needed a partner to help bring it to life. They faced two major challenges: securing a name and identity that were legally protectable, and creating a polished, modern digital experience. With the hydration category being heavily trademarked, finding a name that felt right, looked good, and could be owned proved difficult. At the same time, the brand lacked a web presence that matched their ambition—one that would convert visitors and reflect their aesthetic values.
MacBook mockup

Solution

We began with strategic naming sprints and trademark screening, aiming to find a unique and legally available name that aligned with the brand’s purpose. The final choice, Flobottle, was inspired by the seamless flow of hydration and movement—while remaining distinct and ownable. With the .com domain available, the name became the foundation for a brand that merged elegance and performance. We then designed a minimalist, high-impact logo and identity system to reflect the product’s clean aesthetic. This visual language carried into a modern, high-converting website designed for digital campaigns, storytelling, and future growth. The final result was a brand built to compete—and win—in the premium wellness market.
MacBook mockup

Outcome

Flobottle launched with a refined name, professional identity, and digital presence that positioned them far above category norms. With a .com domain secured, an ownable brand story, and a scalable visual system, the brand began building traction from day one. The new identity played a key role in securing partnerships and athlete sponsorships in the Jiu Jitsu and wellness space, establishing Flobottle as a credible and rising player in performance hydration.
MacBook mockup
MacBook mockup

Unlock your brand's potential

Book Discovery Call