FloBottle approached Clementine House Branding Agency in the concept phase of the business, with nothing more than an idea for a water bottle which allowed the owner to store essentials inside and live a more convenient life. We worked with founders, Bobby & Rex, to help them develop the brand name Flobottle, positioning the bottle as a solution to help make the customers life 'Flow Better' as a result of having all their key items stored in one place.

Once we found the perfect name for the product, we moved on to developing an impactful brand identity for FloBottle. The icon for the brand communicated the core message of the product in a simple and minimalist way. A small rectangle was used to symbolise the compartment at the base of the bottle, which was then balancing a water droplet on top to link with the core purpose of the bottle itself.