Our process began with exploring names that were soft, approachable, and aligned with Ginger’s values of care and connection. After careful deliberation, we selected “Ginger,” a name that evokes natural healing, warmth, and trust. the name was selected due to its ability to effortlessly connect to the eastern values associated with holistic healing, which ginger being an important ingredient in many natural remedies. From there, we crafted a logo that symbolises the seamless bridge between Western and holistic medicine, incorporating elements that represent harmony, health, and also linking to the east and west story behind the brand. The resulting design captures the essence of Ginger’s mission to provide a personalised, evidence-based natural remedy experience. With the name and logo finalised, we developed a comprehensive brand toolkit to help Ginger create a complete harmony between all visual brand communications.