Clementine House was approached by RapidFunds to help them craft a unique name and brand identity which helped showcase their unique approach to business and relationships. The company is backed by a multi-billion-dollar internationally known institutional investment firm, allowing them to be agile and direct in their efforts to support lawyers. During our kick-off call, we discovered two reasons their clients chose the brand to help them. They chose the brand because they felt like the company had their back in their time of need and that they could improve their cash-flow situation quickly. We took this concept and ran with this message. Positioning the RapidFunds brand as one which is approachable, professional and also invested in every case they settle and fund.