Sentify

Problem

The challenge was to capture three core qualities—trust, technology, and timeliness—in a single name and logo. Many logistics brands rely on predictable naming conventions and outdated visuals. We wanted to help Sentify break that pattern with a distinctive, fresh identity. Naming required a balance between familiarity and innovation, and the visual identity needed to communicate logistical precision without falling into generic industry tropes. We also needed to ensure the brand would scale well across platforms, from website to packaging.

Solution

Our naming exploration began by focusing on common delivery-related terms, eventually identifying "Sent" as the ideal root word. It communicated action and delivery, and with the suffix "-ify," evolved into Sentify—a name that felt modern, tech-savvy, and highly ownable. After securing the name, we entered a multi-round identity design process. Several concepts were explored, but the final mark struck the perfect balance. It cleverly merged arrows (for logistics) and an hourglass (for time sensitivity) into the negative space of an “S” symbol. This visual anchor gave the brand both uniqueness and strategic clarity, enabling us to build a full identity system ready for rollout.

Testimonial

"It's more than I expected. I never anticipated such effort. The process was excellent. I really liked how it unfolded, and you did a great job. Your ideas and approaches were very helpful."

René Petrausch
Watch Review

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Sentify

About

Sentify operates at the intersection of logistics and technology, offering delivery solutions designed for efficiency and reliability. As a new entrant in the space, the brand needed to build immediate trust with clients and partners, while also communicating agility and forward-thinking. The goal was to create a short, memorable brand name and a visual identity that reflected both the practical and tech-driven nature of the business.
Revenue Increase
+11%
New B2B Clients
152
Trademarked
Worldwide
Location
Germany
Revenue Increase
+11%
New B2B Clients
152
Trademarked
Worldwide
Location
Germany

Intro

Sentify, a logistics and delivery tech company, set out to build a brand that would clearly communicate trust, speed, and innovation. Founder Rene approached us with the goal of creating a name and identity that felt modern and credible—something that would stand out in a crowded logistics market while laying the foundation for future growth. The project required not just a brand, but a strategic story, with clarity and design precision at its core.
MacBook mockup

Challenge

The challenge was to capture three core qualities—trust, technology, and timeliness—in a single name and logo. Many logistics brands rely on predictable naming conventions and outdated visuals. We wanted to help Sentify break that pattern with a distinctive, fresh identity. Naming required a balance between familiarity and innovation, and the visual identity needed to communicate logistical precision without falling into generic industry tropes. We also needed to ensure the brand would scale well across platforms, from website to packaging.
MacBook mockup

Solution

Our naming exploration began by focusing on common delivery-related terms, eventually identifying "Sent" as the ideal root word. It communicated action and delivery, and with the suffix "-ify," evolved into Sentify—a name that felt modern, tech-savvy, and highly ownable. After securing the name, we entered a multi-round identity design process. Several concepts were explored, but the final mark struck the perfect balance. It cleverly merged arrows (for logistics) and an hourglass (for time sensitivity) into the negative space of an “S” symbol. This visual anchor gave the brand both uniqueness and strategic clarity, enabling us to build a full identity system ready for rollout.
MacBook mockup

Outcome

Sentify launched with a distinctive name and a brand identity that conveyed speed, clarity, and innovation. The custom “S” icon helped establish instant recognition, while the visual language and story aligned with the brand’s mission to deliver with precision. With a full suite of assets and guidelines in place, Sentify is now positioned to grow with confidence and credibility, backed by a strong brand that speaks to both function and trust.
MacBook mockup
MacBook mockup

Client testimonial

"It's more than I expected. I never anticipated such effort. The process was excellent. I really liked how it unfolded, and you did a great job. Your ideas and approaches were very helpful."
Watch Review
René Petrausch
Founder

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