We worked with Rodrigo and his team to understand what makes their brand truly special. After our strategic session, we realised the nature and sales approach they take is very different to other companies in the industry. Where other businesses are focused on generating as much profit and revenue as possible, Rodrigo is pure and he truly wants to do the best for the customer. We wanted to develop a brand name and brand identity that symbolised this refreshing and trustworthy approach. We wanted to create a brand that ultimately left the customer feeling educated and comfortable with Sunwells and the services they offer.