Washbox approached Clementine House after unsuccessfully branding their business and finding it difficult to convert website traffic into paying users. The company was originally focused around positioning itself from a features related stand point and did not understand how to appeal or understand their customers key pinpoints and objectives. This therefore made it more difficult to connect and convert prospects into paying users. The solution to their problem was to revitalise their communication strategy and position the brand in a way which communicates the benefit the user can experience once the software is integrated within their business.
The project took just under 5 weeks to complete, allowing the brand to meet a very tight deadline originally set when they got in touch with us. We are also currently working with the company in regards to their customer acquisition, helping them craft their marketing strategy around a challenging budget to help them get the best return on their marketing investment using innovative strategies and approaches.
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